Have you just started your business venture and wondering how to reach the maximum number of customers, and thus, increase the sales? Or are you thinking, how to promote your existing business? It does not matter what you are planning to do with your business, without having a proper marketing strategy in mind, you will not be able to grow and thrive in the competitive market arena. While even a few decades ago, the opportunities were limited, nowadays, there are endless strategies that you can choose to highlight your brand. However, if your budget is limited, then you can get creative with printing technology. And when you rely on printing technology, you have myriad options including stickers, labels, holographic products, and many more. All these come in diverse sizes, and shapes, as well as you can go an extra mile by adding an exclusive feature in the printing material. And for all these, more and more entrepreneurs are choosing stickers and labels for promoting their business.
There are several sticker or label manufacturersin India that can offer you the desired printing product at reasonable prices. To make sure that you are getting a quality product, you should choose a reputable company. However, if you are going to hire such a company for the first time, it may be a little difficult for you to pick an experienced one. To help, here we have put together a few questions that you should ask them. Take a look.
1. How your products help me to promote my brand?
To make sure that you choose the right company, you should ask what kind of printing products they offer, and how these are going to be useful for the promotion of your brand. Along with printing logo on the sticker and brand name on the label, there are diverse ways a printing company can help you in promoting your business. Moreover, the companies are bringing new and updated printing tools to help entrepreneurs highlight their businesses in diverse ways. Without asking them, you will not be able to understand how the company can help you with brand promotion. So, always ask this before choosing a printing company.
2. Can I get a customization facility from you?
When it comes to business promotion, most entrepreneurs try to do something unique so that they can easily catch the attention of the potential customers. Do you also want the same? Then, you may not be happy with the ready-made printing designs that are there in the market, and add something extra. However, if the printing company does not offer custom printing facility for the printing products, then they will not be able to help you with this. And for this, before short-listing a company, you should resolve your query. If you are satisfied with their answer, then you can go for this.
So, ask these questions to the professionals of the printing company. And if you find that they can fulfil your need, then choose them for stickers, labels, shrink films, induction sealing, and many more.
Author Bio: Amit Roy, a popular blogger on custom printing, here writes a few questions that you should ask them before hiring one of the sticker or label manufacturers for brand promotions.
How to write an event PR that makes the audience look forward to your event?
One cannot question how effective a press release is in communicating your message to the target audience, and the media. But, drafting a well-written and precise PR is the key to an effective marketing strategy that gives you the right shout out. It helps people get your message, amongst the swarm of other event information available over different sources.
An effective PR event strategy can give you the coverage you aim for, and further grab interest and registrations for your event from potential customers, and event-goers. But before we talk about how to PR the right way, it is imperative to understand why should you even do a PR?
Firstly, it initiates a conversation with the audience. It definitely should be included in a marketing strategy as it is the ultimate way for the ‘consumers’ to receive information from/about your brand. Especially for an event, it is a strategic and direct outreach that helps you create a buzz, making people talk about you.
How to form a press release that brings all the attention on you?
An effective PR can help prop you or drop you. Fortunately, if you spend the time to deliver it right, you can put the odds in your favor.
Include your location, event theme & event name-
Clearly state the details of the event including what it is about, the venue and the theme.
A PR should not be heightened or adorned with fancy words or jargons. It should be simply put together, enhancing the readability and making sure the audience understands the intended message.
“The first impression is the last impression,” one can’t emphasize enough on the importance of a catchy headline! It is the first thing that gets your attention when you come across any informational piece. Therefore, choose a crisp headline and try to include the most searched keywords in it.
Include a descriptive subheading-
Although it is elective, can help customer’s get a hint of the event about to take place.
Strategically inculcate the 5W’s and 1H, in concise, and well-ordered sentences. The first paragraph should include most of the information, followed by succeeding paragraphs. The first paragraph needs to be elaborative, communicating important things that you want the readers to know. Spend time to ponder on the interest and habits of your target customers and build your PR accordingly.
For instance – Introducing a new spa service
Target customers- men/women aged 25-60 years who enjoy recreational/leisure activities.
- Summarize your last paragraph, and don’t forget to mention your contact details such as – website address, contact number, etc. Allocate a point person for the readers to direct their inquiries.
Still startled about where to begin within framing your own press release? You can refer to Newswire, Businesswire, Pressroom Today, PRWeb, etc for some great examples.
An effective PR not just focuses on providing a lot of information, but finding interesting ways to share it with the audience as well. Make sure you write the press release to connect rather than bringing up an uninteresting article that just plainly states that “an event is happening.”