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2 Questions to Ask a Printing Company before Hiring Them for Brand Promotions



2 Questions to Ask a Printing Company before Hiring Them for Brand Promotions
label manufacturers

Have you just started your business venture and wondering how to reach the maximum number of customers, and thus, increase the sales? Or are you thinking, how to promote your existing business? It does not matter what you are planning to do with your business, without having a proper marketing strategy in mind, you will not be able to grow and thrive in the competitive market arena. While even a few decades ago, the opportunities were limited, nowadays, there are endless strategies that you can choose to highlight your brand. However, if your budget is limited, then you can get creative with printing technology. And when you rely on printing technology, you have myriad options including stickers, labels, holographic products, and many more. All these come in diverse sizes, and shapes, as well as you can go an extra mile by adding an exclusive feature in the printing material. And for all these, more and more entrepreneurs are choosing stickers and labels for promoting their business.

There are several sticker or label manufacturersin India that can offer you the desired printing product at reasonable prices. To make sure that you are getting a quality product, you should choose a reputable company. However, if you are going to hire such a company for the first time, it may be a little difficult for you to pick an experienced one. To help, here we have put together a few questions that you should ask them. Take a look.

 1. How your products help me to promote my brand?

To make sure that you choose the right company, you should ask what kind of printing products they offer, and how these are going to be useful for the promotion of your brand. Along with printing logo on the sticker and brand name on the label, there are diverse ways a printing company can help you in promoting your business. Moreover, the companies are bringing new and updated printing tools to help entrepreneurs highlight their businesses in diverse ways. Without asking them, you will not be able to understand how the company can help you with brand promotion. So, always ask this before choosing a printing company.

 2. Can I get a customization facility from you?

When it comes to business promotion, most entrepreneurs try to do something unique so that they can easily catch the attention of the potential customers. Do you also want the same? Then, you may not be happy with the ready-made printing designs that are there in the market, and add something extra. However, if the printing company does not offer custom printing facility for the printing products, then they will not be able to help you with this. And for this, before short-listing a company, you should resolve your query. If you are satisfied with their answer, then you can go for this.

So, ask these questions to the professionals of the printing company. And if you find that they can fulfil your need, then choose them for stickers, labels, shrink films, induction sealing, and many more.

Author Bio: Amit Roy, a popular blogger on custom printing, here writes a few questions that you should ask them before hiring one of the sticker or label manufacturers for brand promotions.


5 Ways Your Business Is Wasting Resources



Business Is Wasting Resources

Waste. No business likes waste, and if your business is very wasteful, you will be losing more than just money!

What is Waste?


Businesses define waste in different ways; it could waste materials, resources, talent, and even time.


How you measure wastage is up to you, but if you are not focused on reducing waste across the board, you will see the result in your bottom-line profit, and your business will be at risk of being unstainable.

Understanding Professional Lean Manufacturing


Lean manufacturing or lean production is a methodology that businesses use to reduce waste at every level, and it is a process that is highly valuable to all kinds of companies regardless of industry.


To get lean production right, it is best to employ a professional to organize your business and processes to get the best out of them. A professional who has completed a masters in lean manufacturing will have the industry knowledge to organize your business properly, and they will know how to set-up processes to ensure waste is minimized and how to look at every aspect of your business day to day running to ensure that you’re working to the most efficient potential you have.

 Getting qualified individuals on board to do this job will pay for itself in dividends, just as your accounts will pay for themselves in the end!

Business Is Wasting Resources

Ways You are Wasting


While every industry and every business is different, many common themes run through every business, which will lead to wastage; improving these wasteful habits will help your business become more profitable and survive in more turbulent times.


Here are five ways your business is likely to be wasteful and what you can do to address it and improve your processes.

Quality Control Issues


If you have quality control issues, you are likely to have some serious problems with products either not passing muster or being returned to you as unfit for purpose.


In both of those circumstances, your business will be losing money and wasting your resources, having to make the products again to pass the quality mark both you and your customers expect.


Getting quality control right is the safety net your business needs, especially in manufacturing, because you will be able to catch issues at source and rectify them before they run out of control and become bigger issues.

Business Is Wasting Resources

Poor Quality Machinery and Technology


No matter what business you are in, having the right machinery and technology for your staff to use is critical.


Put very simply, without the right tools to do the job, there is no way your employees can produce good work, whether that is a piece of manufacturing machinery that keeps breaking down, leading to delays, or getting the right laptop for your specialist employees to work to the best of their abilities on.


Poor tools equal shoddy work. Period.

Poor Processes


Process efficiencies are something that many businesses strive for, and few ever manage properly.


It is a throwaway line to say your business is both innovative and efficient, and it is also untrue because being innovative is highly inefficient, and being efficient means being less innovative.


Getting to a level of balance between the two is vital, and improving your processes to the point that they work and are efficient for all of your employees is an important step to building your business.

Business Is Wasting Resources

Your Customers Value Point


In terms of waste, not understanding your customer’s perspective can cause friction, both in getting your customers to buy materials and them being annoyed by the final product.


If your customer values quality over quantity, it is likely that they will be less interested in how much physical waste of the raw materials is produced because their focus will be on ensuring that the final product is the very best standard it can be.


For other customers, especially those who value quantity over quality, wasting raw materials is a no-no and will cause big issues for both you and them down the line.


It is absolutely critical that you understand where your customer’s value line is and have that conversation with them beforehand.

Business Is Wasting Resources

Poor Stock Management


One of the biggest areas of physical waste for businesses is poor stock management, especially when it comes to perishable stock.


Not knowing what you have in stock to complete the job or to sell directly to customers will mean you end up wasting resources and thus wasting money at the same time.


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