Fashion is probably one of the biggest industries that are ruling Instagram and the fashion brands are responsible for receiving almost 16000 likes and 100 comments for every post. You cannot deny the fact that most of the users have started purchasing items of clothing that they have viewed on this visual network. According to the statistics, 265 million Instagram users prefer purchasing fashion items from fashion brands on Instagram. This is why Instagram is currently one of the best places for enrolling your fashion brand. However, you cannot ignore the competition that has started growing. Therefore, it is mandatory that the fashion brands struggle in order to stand out in this hugely competitive market.
Consider the list of tips that have been mentioned below in order to assist your fashion brand to stand on Instagram.
Perfecting the pictures
Instagram is visual and it is comprised only of beautiful and amazing photos. Even if your business is not based on fashion, it is expected that you are going to produce amazing and quality content within the Instagram feed. Your pictures need to be of good quality as well as have a high resolution. High-resolution pictures are considered to be everything because not a single person is going to engage with the pictures that are blurry. Your pictures should be capable of narrating a story. Moreover, the pictures should be capable of visually fitting the theme that you have.
If you look at the current scenario, you are going to agree with the fact that your life is basically nothing without hashtags. Hashtags have the age of 11 years but they are definitely one of the best discovery tools that are used by millions all over the world. It is your duty to research hashtags that fit your brand perfectly and are capable of attracting customers to visit your Instagram page. You can opt to buy real Instagram likes from the reputed websites.
Engaging with your audience
As soon as you master the unique art of capturing beautiful photos and start utilizing hashtags, your next step is engaging with the people, who are making use of similar hashtags. You need to like and comment on the pictures. You can also take permission for reposting the photos if any page has featured the products in an ideal manner, or any particular photo matches your Instagram feed’s mood. This is one of the best ways in which you can bond with not only your followers but also the people who are making use of similar kind of hashtags.
Using influencer marketing for promoting the brand
Influencer marketing is responsible for playing a huge role on Instagram and it is growing with each passing day. Fashion brands are collaborating with Instagram for attracting the attention of potential customers. If you have just started and you are interested in growing your brand, try influencer marketing. You are not going to regret it.
Fashion brands are competing with each other to a great extent on Instagram. It is important that you follow the tips that have been mentioned so that you can boost your brand without any hassle.
How to write an event PR that makes the audience look forward to your event?
One cannot question how effective a press release is in communicating your message to the target audience, and the media. But, drafting a well-written and precise PR is the key to an effective marketing strategy that gives you the right shout out. It helps people get your message, amongst the swarm of other event information available over different sources.
An effective PR event strategy can give you the coverage you aim for, and further grab interest and registrations for your event from potential customers, and event-goers. But before we talk about how to PR the right way, it is imperative to understand why should you even do a PR?
Firstly, it initiates a conversation with the audience. It definitely should be included in a marketing strategy as it is the ultimate way for the ‘consumers’ to receive information from/about your brand. Especially for an event, it is a strategic and direct outreach that helps you create a buzz, making people talk about you.
How to form a press release that brings all the attention on you?
An effective PR can help prop you or drop you. Fortunately, if you spend the time to deliver it right, you can put the odds in your favor.
Include your location, event theme & event name-
Clearly state the details of the event including what it is about, the venue and the theme.
A PR should not be heightened or adorned with fancy words or jargons. It should be simply put together, enhancing the readability and making sure the audience understands the intended message.
“The first impression is the last impression,” one can’t emphasize enough on the importance of a catchy headline! It is the first thing that gets your attention when you come across any informational piece. Therefore, choose a crisp headline and try to include the most searched keywords in it.
Include a descriptive subheading-
Although it is elective, can help customer’s get a hint of the event about to take place.
Strategically inculcate the 5W’s and 1H, in concise, and well-ordered sentences. The first paragraph should include most of the information, followed by succeeding paragraphs. The first paragraph needs to be elaborative, communicating important things that you want the readers to know. Spend time to ponder on the interest and habits of your target customers and build your PR accordingly.
For instance – Introducing a new spa service
Target customers- men/women aged 25-60 years who enjoy recreational/leisure activities.
- Summarize your last paragraph, and don’t forget to mention your contact details such as – website address, contact number, etc. Allocate a point person for the readers to direct their inquiries.
Still startled about where to begin within framing your own press release? You can refer to Newswire, Businesswire, Pressroom Today, PRWeb, etc for some great examples.
An effective PR not just focuses on providing a lot of information, but finding interesting ways to share it with the audience as well. Make sure you write the press release to connect rather than bringing up an uninteresting article that just plainly states that “an event is happening.”