One cannot question how effective a press release is in communicating your message to the target audience, and the media. But, drafting a well-written and precise PR is the key to an effective marketing strategy that gives you the right shout out. It helps people get your message, amongst the swarm of other event information available over different sources.
An effective PR event strategy can give you the coverage you aim for, and further grab interest and registrations for your event from potential customers, and event-goers. But before we talk about how to PR the right way, it is imperative to understand why should you even do a PR?
Firstly, it initiates a conversation with the audience. It definitely should be included in a marketing strategy as it is the ultimate way for the ‘consumers’ to receive information from/about your brand. Especially for an event, it is a strategic and direct outreach that helps you create a buzz, making people talk about you.
How to form a press release that brings all the attention on you?
An effective PR can help prop you or drop you. Fortunately, if you spend the time to deliver it right, you can put the odds in your favor.
Include your location, event theme & event name-
Clearly state the details of the event including what it is about, the venue and the theme.
A PR should not be heightened or adorned with fancy words or jargons. It should be simply put together, enhancing the readability and making sure the audience understands the intended message.
“The first impression is the last impression,” one can’t emphasize enough on the importance of a catchy headline! It is the first thing that gets your attention when you come across any informational piece. Therefore, choose a crisp headline and try to include the most searched keywords in it.
Include a descriptive subheading-
Although it is elective, can help customer’s get a hint of the event about to take place.
Strategically inculcate the 5W’s and 1H, in concise, and well-ordered sentences. The first paragraph should include most of the information, followed by succeeding paragraphs. The first paragraph needs to be elaborative, communicating important things that you want the readers to know. Spend time to ponder on the interest and habits of your target customers and build your PR accordingly.
For instance – Introducing a new spa service
Target customers- men/women aged 25-60 years who enjoy recreational/leisure activities.
- Summarize your last paragraph, and don’t forget to mention your contact details such as – website address, contact number, etc. Allocate a point person for the readers to direct their inquiries.
Still startled about where to begin within framing your own press release? You can refer to Newswire, Businesswire, Pressroom Today, PRWeb, etc for some great examples.
An effective PR not just focuses on providing a lot of information, but finding interesting ways to share it with the audience as well. Make sure you write the press release to connect rather than bringing up an uninteresting article that just plainly states that “an event is happening.”
5 Ways Your Business Is Wasting Resources
Waste. No business likes waste, and if your business is very wasteful, you will be losing more than just money!
Businesses define waste in different ways; it could waste materials, resources, talent, and even time.
How you measure wastage is up to you, but if you are not focused on reducing waste across the board, you will see the result in your bottom-line profit, and your business will be at risk of being unstainable.
Lean manufacturing or lean production is a methodology that businesses use to reduce waste at every level, and it is a process that is highly valuable to all kinds of companies regardless of industry.
To get lean production right, it is best to employ a professional to organize your business and processes to get the best out of them. A professional who has completed a masters in lean manufacturing will have the industry knowledge to organize your business properly, and they will know how to set-up processes to ensure waste is minimized and how to look at every aspect of your business day to day running to ensure that you’re working to the most efficient potential you have.
Getting qualified individuals on board to do this job will pay for itself in dividends, just as your accounts will pay for themselves in the end!
While every industry and every business is different, many common themes run through every business, which will lead to wastage; improving these wasteful habits will help your business become more profitable and survive in more turbulent times.
Here are five ways your business is likely to be wasteful and what you can do to address it and improve your processes.
If you have quality control issues, you are likely to have some serious problems with products either not passing muster or being returned to you as unfit for purpose.
In both of those circumstances, your business will be losing money and wasting your resources, having to make the products again to pass the quality mark both you and your customers expect.
Getting quality control right is the safety net your business needs, especially in manufacturing, because you will be able to catch issues at source and rectify them before they run out of control and become bigger issues.
No matter what business you are in, having the right machinery and technology for your staff to use is critical.
Put very simply, without the right tools to do the job, there is no way your employees can produce good work, whether that is a piece of manufacturing machinery that keeps breaking down, leading to delays, or getting the right laptop for your specialist employees to work to the best of their abilities on.
Poor tools equal shoddy work. Period.
Process efficiencies are something that many businesses strive for, and few ever manage properly.
It is a throwaway line to say your business is both innovative and efficient, and it is also untrue because being innovative is highly inefficient, and being efficient means being less innovative.
Getting to a level of balance between the two is vital, and improving your processes to the point that they work and are efficient for all of your employees is an important step to building your business.
In terms of waste, not understanding your customer’s perspective can cause friction, both in getting your customers to buy materials and them being annoyed by the final product.
If your customer values quality over quantity, it is likely that they will be less interested in how much physical waste of the raw materials is produced because their focus will be on ensuring that the final product is the very best standard it can be.
For other customers, especially those who value quantity over quality, wasting raw materials is a no-no and will cause big issues for both you and them down the line.
It is absolutely critical that you understand where your customer’s value line is and have that conversation with them beforehand.
One of the biggest areas of physical waste for businesses is poor stock management, especially when it comes to perishable stock.
Not knowing what you have in stock to complete the job or to sell directly to customers will mean you end up wasting resources and thus wasting money at the same time.