No other social media site is ideal for e-commerce businesses in comparison to Instagram. It is among the few social media platforms that are capable of accepting the brands and embracing them with the open arms. Instagram is not only for the reputed brands but it is also for the ones that have just started. Instagram helps in reaching more people, both brand awareness and recognition makes it easy for gaining sales. You need to be aware of the top marketing tips that will help in the growth of your e-commerce business.
Making use of hashtags in a strategic manner
Hashtags are definitely the best tools for Instagram and for the new brands. They can assist in reaching more people and they are also responsible for gaining more followers, a better engagement, as well as great overall results. However, you need to know if you are using the hashtag in a strategic manner that will help in driving the best results. Ensure that you are using at least 7 hashtags for maximizing the reach and getting more likes on your posts.
Try to post all the hashtags within the first comment for keeping the post clean. Try to use a mixture of hashtags so that you can reach all the different goals that you have. Ensure that the hashtags that you are using are relevant to the posts. Gain real Instagram followers to ensure that your posts are being viewed.
Using user-generated content
There is not a single marketing strategy that is more effective in comparison to the word of mouth. People tend to trust the present customers of a particular brand a lot more than the brand itself. This is why you should try to develop a campaign of user-generated content so that you can post these contents on your Instagram account. 110 million users are active on Instagram, states www.statista.com.
Reputed e-commerce brands ask followers to upload pictures that depict that they are using a particular product from their brand. When other customers view that people trust your brand, they will definitely end up engaging with your brand and also click on the purchase button.
Ensure that you are not extremely professional
As a business owner, chances are that you are going to be tempted to posting promotional images or the images of the products only. However, despite the fact that e-commerce businesses are doing great on Instagram, an overly promotional tactic is not going to make your account engaging. It can work for a few brands but it definitely does not work for most of the brands.
In most of the cases, it is crucial that you diversify the kind of contents that you share, which will help in getting more comments as well as likes. There are numerous ways of generating sales through your Instagram account. However, sometimes it is considered to be a good idea to take one step back and stop considering the promotion of content on the Instagram account for the e-commerce business.
You need to understand that certain marketing tips are better than others and hence it is crucial that you analyze the ones that are going to be perfect for your business. Consider all the tips that have been mentioned above for making your e-commerce business successful.
How to write an event PR that makes the audience look forward to your event?
One cannot question how effective a press release is in communicating your message to the target audience, and the media. But, drafting a well-written and precise PR is the key to an effective marketing strategy that gives you the right shout out. It helps people get your message, amongst the swarm of other event information available over different sources.
An effective PR event strategy can give you the coverage you aim for, and further grab interest and registrations for your event from potential customers, and event-goers. But before we talk about how to PR the right way, it is imperative to understand why should you even do a PR?
Firstly, it initiates a conversation with the audience. It definitely should be included in a marketing strategy as it is the ultimate way for the ‘consumers’ to receive information from/about your brand. Especially for an event, it is a strategic and direct outreach that helps you create a buzz, making people talk about you.
How to form a press release that brings all the attention on you?
An effective PR can help prop you or drop you. Fortunately, if you spend the time to deliver it right, you can put the odds in your favor.
Include your location, event theme & event name-
Clearly state the details of the event including what it is about, the venue and the theme.
A PR should not be heightened or adorned with fancy words or jargons. It should be simply put together, enhancing the readability and making sure the audience understands the intended message.
“The first impression is the last impression,” one can’t emphasize enough on the importance of a catchy headline! It is the first thing that gets your attention when you come across any informational piece. Therefore, choose a crisp headline and try to include the most searched keywords in it.
Include a descriptive subheading-
Although it is elective, can help customer’s get a hint of the event about to take place.
Strategically inculcate the 5W’s and 1H, in concise, and well-ordered sentences. The first paragraph should include most of the information, followed by succeeding paragraphs. The first paragraph needs to be elaborative, communicating important things that you want the readers to know. Spend time to ponder on the interest and habits of your target customers and build your PR accordingly.
For instance – Introducing a new spa service
Target customers- men/women aged 25-60 years who enjoy recreational/leisure activities.
- Summarize your last paragraph, and don’t forget to mention your contact details such as – website address, contact number, etc. Allocate a point person for the readers to direct their inquiries.
Still startled about where to begin within framing your own press release? You can refer to Newswire, Businesswire, Pressroom Today, PRWeb, etc for some great examples.
An effective PR not just focuses on providing a lot of information, but finding interesting ways to share it with the audience as well. Make sure you write the press release to connect rather than bringing up an uninteresting article that just plainly states that “an event is happening.”